FASHION + WATCHES

SHEIN DEBUTS ITS '22 VIRTUAL RUNWAY SHOW

SHEIN's Spring/Summer 2022 show featured 5 casual themes for its collections.

21.02.2022
BY WILHEMINA BOWEN
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Global fashion and lifestyle retailer SHEIN hosted its Spring/Summer 2022 Virtual Runway Show #SHEINforall. The live-stream program features models from around the world, showcasing the season's hottest styles and trends in fashion.

The virtual event uses green screen technology to bring this state-of-the-art catwalk to life. The concept behind the show is to celebrate body inclusivity and diversity–#SHEINforall. The runway show debuted on Sunday, February 20, 2022, at 1 PM PST via SHEIN's free app as well as SHEIN's official YouTube, Twitter, Instagram and Facebook.

Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. The company places a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable.

For this new spring-summer 2022 collection, SHEIN is known to team up with TikTok star Valya Karnaval who tried out many radically new and unexpected looks put together by a team of young designers of the brand together with her own stylists for the lookbook.

The SS22 show

SHEIN's Spring/Summer 2022 show featured 5 themes for its collections. First is The Baddie, show-stopping outfits for the person that likes to get the party started. For the bold woman who knows what she wants. The second is The Rule Breakers, which is a fresh and young collection. These looks break boundaries while tapping into Y2K nostalgia, proving that trends may come and go, but alt is forever.
 
Next up is The Off-Duty Model: Looks that translate from runway to everyday life. These looks are for the girl on the go that doesn't want to sacrifice style for comfort when you can have both. Similar but elevated is The Modern Muse: Chic, timeless treasures made for the lovers of luxury. Made for classy women who like to be on the cusp of fashion trends
 
For any girl that wants to be seen, or be part of the scene, is The Streetheart. Sassy and sweet come together to form a style that incorporates streetwear with modern pop. 

Sub-brands that were showcased included SHEIN SXY, SHEIN SXY CURVE, GLOMODE, DAZY, and Y2K. The TikTok-famous brand will also participate in the Fort Worth Fashion Week events that run from February 21 -27 and will take place physically at stores, boutiques, and galleries throughout the US city. Local designer Twinkle Patel will debut her collection for SHEIN at a runway show on Thursday at 6:30 p.m. at Bale Creek Allen Gallery, 400 Houston St.

#THE S MEDIA #Media Milenial