Liverpool FC has announced the renewal of their partnership with Central Retail Corporation (Sports) (CRC Sports), the club's Official Retail & Licensing Partner in Thailand, for a third term. This extends their long-standing partnership, which has been running for eight seasons, for another five years.

CRC Sports is Thailand's leading multi-format, multi-category, and omnichannel retailing platform with over 75 years of history in Thai Retail. They will continue to manage Liverpool FC's branded portfolio in the region both on and offline.

Working with CRC Sports has allowed Liverpool FC to experience incredible growth in the region, offering Thai supporters access to the Reds' official Nike and own brand merchandise. During their partnership, the standalone retail portfolio has increased to five stores with additional shop-in-shops, club events and pop-up activations to increase fan engagement.

Mike Cox, Senior Vice President of Merchandising and Retail at Liverpool FC, expressed his excitement in continuing the partnership with CRC Sports, stating "We have grown significantly in the region during our first two terms with CRC Sports, and they are a great partner for us in supporting this remarkable growth. We are looking forward to what the next five years have in store."

Alexandre Hammel, President of CRC Sports, expressed his pride in extending their partnership with Liverpool FC, stating "LFC is significant in world football, and the most favorite international football club for Thai people. We are very pleased and honored by the trust that Liverpool FC is giving to CRC Sports, this is fitting to our strategy to always bring the best of the world to Thai customers."

This news follows the recent renewals of Liverpool FC's International Retail Partnerships in Singapore and Malaysia, and the relaunch of their new Liverpool L1 city center store domestically.

As one of the world's most historic and famous football clubs, having won numerous League Titles, FA Cups, League Cups, European Cups, UEFA Cups, European Super Cups, and Charity Shields, Liverpool FC takes pride in its heritage. 

As a socially responsible club, they are actively involved in their communities through their official charity, Liverpool FC Foundation, and the Red Neighbours program, which aims to improve the lives of those living in and around the Anfield area.