SPORTS

HARD ROCK AS FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX OFFICIAL PARTNER

The upcoming Formula 1 Crypto.com Miami Grand Prix will take place in Miami with SFM and Hard Rock as its hosts.

18.02.2022
BY JACKSON KEEFE
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South Florida Motorsports (SFM) and Hard Rock International have partnered to create a multi-year agreement for the naming rights of the Formula 1 Crypto.com Miami Grand Prix. The event will be held around the Hard Rock Stadium on May 2022.

The Hard Rock Beach Club is a major addition to the South Florida Motorsports Campus and spans the area by turns 11 and 13. It features a variety of beach-style pools and cabanas and two levels of luxury cabanas.

The Formula 1 Crypto.com Miami Grand Prix's opening party will begin on May 5 at the Hard Rock Hotel & Casino Hollywood. As the official after-party venue, The Hard Rock will present a variety of international performers during the race weekend.

Hard Rock will be featured on the Formula 1 Crypto.com Miami Grand Prix digital network and its TV-visible trackside signage.

To celebrate its partnership with the Formula 1 Crypto.com Miami Grand Prix, Hard Rock built a custom-made light show theme that featured the race's colors and imagery on the exterior of The Guitar Hotel.

Hard Rock's excitement

 
 
 
 
 
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A post shared by F1 Miami Grand Prix (@f1mia)


Jeremy Walls, the senior vice president of revenue for the Formula 1 Crypto.com MIA Grand Prix, said that they are excited to have Hard Rock as a founding partner of the event.

"We are excited to have Hard Rock's global iconic brand as a founding partner of the Formula 1 Crypto.com Miami Grand Prix," Walls said. "The Hard Rock Beach Club will be a unique experience on the MIA campus, featuring International musical artists and a high-energy Miami vibe with beach cabanas and resort-style pools."

Jim Allen, the chairman of Hard Rock International, said that the company is excited to be a part of the event. "Hard Rock is proud to partner with the Formula 1 Crypto.com Miami Grand Prix on this international event," he said. "With venues in 70 countries around the world, we welcome the spotlight right here in South Florida, where our flagship Guitar Hotel is located."

More about Formula 1 Crypto.com Miami Grand Prix

 
 
 
 
 
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A post shared by F1 Miami Grand Prix (@f1mia)

The Formula 1 Crypto.com Miami Grand Prix will be held from May 6 to 8, 2022, in Miami Gardens, Florida. The event will feature a new track within the Hard Rock Stadium complex, where automobiles are expected to be able to reach a maximum speed of around 320 kilometers per hour.

The event is expected to boost tourism in the area and provide local businesses with an economic boost. In addition, residents of Miami Gardens will be able to purchase discounted tickets. South Florida Motorsports has also established programs to support the local community and businesses. One of these includes a program geared toward students.

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