GUINNESS SHINES AT THE BRIGHTER TOGETHER FESTIVAL IN SENAYAN PARK
The festival brought together an array of artistic talent and creative expression that was truly unique.
On the 27th and 28th of October 2023, Guinness successfully hosted the "Brighter Together" festival, a two-day celebration held at Senayan Park (SPARK). This vibrant event was open to the public, offering a platform for collaborative works, featuring notable partnerships such as the musical group Efek Rumah Kaca (ERK) and Arafura Media Design, musician FRAU, visual artist Restu Ratnaningtyas, White Shoes and The Couples Company, the senior Indonesian jazz guitarist Oele Pattiselano, and the graffiti-based community "Takin More Risk" working alongside illustrators and typographers to interpret the audience's vision of "Brighter Together." Additionally, Warpopski delighted attendees with experimental menu items infused with Guinness, among many other attractions.
The festival brought together an array of artistic talent and creative expression that was truly unique. It was a fusion of music, art, culinary innovation, and community engagement, all under one roof, making it a must-attend event for art and culture enthusiasts.
One of the festival's key objectives was to embody the spirit of "Brighter Together." Bayu Hanandhika, Marketing Manager of Guinness Indonesia, expressed the significance of this spirit, stating that it was an invitation to initiate, explore, and find new meanings in togetherness. "There are countless ideas around us, but sometimes doubt holds us back from taking that first step. We can address this doubt by collaborating and bringing these ideas together. Just by coming together, like when friends hang out, we can create exciting works, inspire and be inspired by each other."
Guinness recognized the challenges faced by the current generation in continuously innovating and realizing their creative visions. "Guinness observes the tremendous spirit of both individuals and communities in taking their ideas to the next level, finding like-minded friends, growing, and innovating together. Communities can serve as spaces for learning and dispelling doubt, working together to create something new and exciting."#THE S MEDIA #Media Milenial #Festival #Guinness #BrightTogether #Trend #Music #Food