AFTERPAY ANNOUNCES NYFW SCHEDULE
New York Fashion Week offers immersive activities for fashion enthusiasts across the U.S. with Afterpay.
Afterpay, a market leader in Buy Now, Pay Later payments, has just unveiled its official February 2022 New York Fashion Week: The Shows activities calendar, which includes activities from New York City all the way to Los Angeles.
This season, Afterpay is offering consumers front row seats to America's best fashion, both virtually and in-person, through interactive experiences and shoppable events.
Nick Molnar, co-founder and co-CEO of Afterpay, remarked: "Afterpay is excited to continue our partnership with Fashion Week, which helps us champion and unlock fashion for our customers across the country."
"With events in key markets of LA and NYC, Afterpay is connecting great brands with engaged shoppers — democratizing fashion and celebrating the future of retail," he added.
With interactive activities such as "See Now, Buy Now" lines with 11 Honoré and Sergio Hudson, engaging moments with Rodarte, and many more, Afterpay will deliver new, diverse NYFW experiences to consumers around the country.
Here are the events included in the aforementioned calendar.
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11 Honoré See Now, Buy Now
Designer Danielle Williams Eke will return to the runway this February to kick off Afterpay's New York Fashion Week with a spectacular multimedia fashion display at Spring Studios.
The "See Now, Buy Now" fashion show will commemorate the brand's fifth anniversary and the Spring 2022 collection.
The Art of Rodarte, presented by Afterpay
Kate and Laura Mulleavy, Rodarte creators and film directors, will discuss with a guest speaker about their legendary brand and offer personal views into their iconic works from the catwalk and on the silver screen, as well as the new NYFW: The Shows experience.
Afterpay will extend New York Fashion Week from coast to coast by providing an all-access permit to a free user experience on February 12 at Westfield Century City in Los Angeles.
ShopsLA sponsored by Afterpay is free and open to the public, celebrating the nexus of fashion, music, and entertainment with a live performance by GAYLE, shopping experiences, free food, prizes, and more.
The Rodarte Experience
This season, NYFW: The Shows will showcase "The Art of Rodarte", an immersive event exhibiting the remarkable work of Rodarte's Kate and Laura Mulleavy for runway and screen. Consumers can view the exhibition up close from Saturday, February 12 through Tuesday, February 15, with exclusive time ticketed entry on the bottom floor of Spring Studios.
NYFW The Talks: Future of Fashion Commerce
Maghan McDowell of Vogue Business will moderate an exclusive discussion at Spring Studios with The Dematerialised co-founder Marjorie Hernandez, Mythical Games CEO John Linden, InfiniteWorld CBO Umindi Francis, and DressX Founder & CEO Daria Shapovalova.
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