Luxury, simple designs, affordable, active, plus size, we have all your lingerie needs here.


Indonesian creative economy is thriving, and fashion is reportedly its biggest contributor. With more and more manufacturers providing lenient business schemes for SMEs, more brands are emerging; some are bold enough to take the niche path — such as underwear and lingerie.

Having underwear brands and lingerie locally-made means more sizing, adjustable features, fabric choices, and price ranges that better match Indonesian women. The S Media summarizes the four recommended brands with different segments that might suit your preference.

1) Nipplets Official

Nipplets is a unique brand that stands out with its size options. It presents lingerie products that can be used by all body sizes, including plus sizes - making it well known among curvier women.

Not just underwear, girls with plus size can get comfortable and fashionable lingerie from Nipplets. You can buy these affordable, inclusive products from Nipplets, starting from Rp 89,000 to IDR 499,000.00.

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2) Raquel Lingerie

Carrying the concept of being sensual with class, Raquel Lingerie is a women's underwear label that emphasizes the role of high-quality lingerie for modern women.
In order to help Indonesian women complement their sensual appearance and balance it with a graceful side, Raquel launched a collection of underwear from dreamy evening gowns, lace bras, and underwear, bodysuits to sportswear made of quality materials. Each product is designed in such a way as to provide a sense of comfort to achieve maximum confidence with a price range of IDR 49,900 - IDR 949,900.

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3) LILY by Sally

Sally Koeswanto is a fashion designer with over 20 years of experience, pioneering the world of haute couture in Indonesia. Renowned for her extravagant and pleasantly provocative designs, her name has become synonymous with a signature enigmatic beauty.

The designer made some sensual yet modest twist at Lily by Sally Koeswanto, a brand she created with her daughter, Rachel Allison. Each piece is handmade with unrivaled craftsmanship and passion, manifesting the beauty and power women hold. These exquisite pieces are sold with a price range of IDR 1,600,000 - IDR 3,800,000.

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Young brand NAKD was born amid the pandemic. After a short period of market research, the brand focuses on younger millennials, and Gen Z. Nakd champions its basic underwear and loungewear made from comfy cotton. Its minimalist design was created with the young market segment's tendency for simpler shapes and patterns in mind.

Some of its most popular products are seamless panties and wire-free bralettes made from cotton or ribbed spandex. All its products are affordably available for under IDR 200,000.

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