There's a specific sound that fills the third floor of SMESCO Startup Hub on a Saturday afternoon: wet clay being pressed between fingers, ceramic beads clicking against string, and the low murmur of strangers telling each other things they don't usually say out loud. This isn't a wellness retreat in Ubud. It's Hearticulate, a one-day event built by university students who got tired of watching their generation bottle everything up.

At a glance:

• 1 flagship event on Saturday, July 11, 2026, at SMESCO Startup Hub, 3rd floor, Pancoran, South Jakarta
• 5 interactive emotional-expression zones
• 3 speakers at the accompanying mental health talkshow
• 20% of ticket revenue donated to social causes, including a visit to an elderly care home

What Is Hearticulate's "Speak Your Through Art"?

Hearticulate is a Community Development project run by Marketing Communication students from Batch 27 Excellent Class at LSPR Institute of Communication and Business. The main event, themed "Speak Your Heart Through Art," took place on Saturday, July 11, 2026, at SMESCO Startup Hub in Pancoran, South Jakarta, and served as the closing act of a campaign that had been running online and offline since late June.

The idea is simple: instead of talking about mental health in a seminar room, let people process it with their hands. The event was built in collaboration with UNIQ Mind Creates, a community focused on mindfulness and self-expression through art.

What Can You Actually Do at the Five Zones?
Visitors moved through five stations: Dial Your Feelings, Smash Your Stress, Clay and Play, Hit the Beads, and Speak in Blooms. Each one asked participants to externalize an emotion physically  molding clay, stringing beads, arranging flowers  rather than just naming it. SMESCO Indonesia's UMKM partners set up alongside the zones, turning the floor into part market, part sensory playground.

Who Spoke at the "Emotional Suppression" Talkshow?
Beyond the hands-on stations, Hearticulate hosted a talkshow titled "How to Deal with Emotional Suppression." Three speakers anchored the discussion: psychologist Imelda Konghoiro, M.Psi.; Irwan, known as Wantja, creator of the Mental Health Doodles project; and Anetta Audrey, S.Psi., Founder of UNIQ Mind Creates. Together they unpacked why bottling up emotions long-term is risky, and pitched art as a low-pressure alternative to talking it out directly.

There was also an exclusive workshop track: an Art Journaling session with UNIQ Mind Creates, opened by a guided breathwork session led by Mira Madjid, founder of Bodhicitta Circle.

"I understand that not everyone can put their feelings and thoughts into words. Through Hearticulate, I hope this becomes a starting point for people to see art as a way to tell their story," said Anetta Audrey, Founder of UNIQ Mind Creates.

Why Does a Student Project Care About Sustainability?
Hearticulate didn't stop at emotional wellness. The team partnered with Waste4Change to manage event waste, committed 20% of ticket sales to donation, and organized an activity with elderly residents at Panti Sosial Bina Insani (PSBI) Bangun Daya 2 in Cipayung  extending the "safe space" idea beyond the venue itself.

Event Chair Marine Bintang Feliza summed up the goal plainly: Hearticulate exists so people can express their emotions positively instead of carrying them alone.

For a generation raised on productivity culture and "good vibes only" captions, an event that hands you clay instead of a microphone feels almost radical  and that might be exactly the point.