FASHION + WATCHES

SERGIO ROSSI APPOINTS PAUL ANDREW AS CREATIVE DIRECTOR

Paul Andrew's Vision Set to Transform Sergio Rossi with a Fusion of Innovation and Classic Craftsmanship

28.07.2024
BY MAXWELL SOETOMO
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Italian luxury footwear brand Sergio Rossi proudly announces the appointment of Paul Andrew as its new Creative Director, effective immediately. This move marks a significant milestone for the storied brand as it ushers in a new era of innovation and creativity.

Paul Andrew, a prominent figure in the modern design world, has earned acclaim through his work with renowned fashion houses including Donna Karan, Calvin Klein, Narciso Rodriguez, and the late Alexander McQueen. He launched his own eponymous collection in 2013, quickly expanding to men’s footwear and becoming the youngest recipient of the CFDA/Vogue Fashion Fund in 2014. Andrew’s trajectory continued with a prominent role at Salvatore Ferragamo, where he became the first designer to lead all product categories since the founder himself.

Known for his blend of daring innovation and traditional craftsmanship, Andrew’s approach has garnered international praise. His recent work with his namesake brand, now globally distributed, highlights his commitment to both aesthetic beauty and functional design.

Helen Wright, CEO of Sergio Rossi, expressed enthusiasm about Andrew’s appointment. “Paul Andrew is a remarkable and exciting talent to lead the creative direction of our legendary Sergio Rossi brand. His innovative footwear design and technical fluency are renowned worldwide. He brings a deep respect for our heritage, an intuitive grasp of our audience, and a vibrant creativity that will captivate both the Sergio Rossi woman of today and tomorrow.”

Paul Andrew himself is thrilled about the opportunity. “I am honored and delighted to join Sergio Rossi, a house whose legacy epitomizes Italian craftsmanship. I look forward to expanding upon Sergio Rossi’s unique spirit of innovation and high craft as we chart a bright new vision for the brand.”

Eric Chan, CEO of Lanvin Group, which oversees Sergio Rossi, praised Andrew’s forward-thinking approach. “With his creative expertise, Paul is poised to guide Sergio Rossi into a new era of success. His vision aligns perfectly with our mission to honor the brand’s rich heritage while meeting the evolving tastes of our clientele.”

Zhen Huang, Chairman of Lanvin Group, added, “Celebrating seven decades of unmatched craftsmanship, Sergio Rossi remains a distinguished name in luxury footwear. With Paul Andrew at the helm, we are excited for the brand’s continued evolution and prosperity.”

As Sergio Rossi embarks on this new chapter, the appointment of Paul Andrew promises to bring a fresh, dynamic perspective to the iconic brand, ensuring its legacy of excellence continues to thrive in the fashion world.

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