About the Shoes First Event & Footwear Industry 

Q1: What is the main role of the Shoes First event for the footwear industry?

A: The Shoes First event serves as a platform to introduce the latest developments in the footwear industry, while providing a space for brands to showcase their products and directly interact with the audience.

Q2: Why is the interview session in this event considered important?

A: The interview session adds value to the video content by providing direct insights from the parties involved, ensuring viewers gain deep context rather than just seeing products or event atmosphere.

Q3: How is a brand like Mario Minardi involved in the Shoes First event?
A: Mario Minardi engages in introducing its footwear products directly to visitors through an interactive experience at their booth area.

Q1: What role does the trade show play, and why do you choose to be at MICAM? 

A: MICAM is one of the best trade shows for shoes in Italy. MICAM represents high quality and a very good market. That's why we entered MICAM and chose to be here to have an entrance into the market. 

Q2: What does MICAM represent for the growth and international development of your brand?

A: MICAM is a gateway to enter the European market, especially Italy and surrounding countries. This exhibition is very important for us to try to enter the market in Europe.

Q3: What can make a brand stand out in today's footwear industry?

A: Every brand needs to have good exposure, marketing, promotions, and trade shows to show their products. We also have to have a good quality of products and good brand positioning.

The interview with Jennifer, representative of the footwear division at Sogo & Seibu Department Stores Indonesia:

Q1: What role does the trade show play for you, and what are the reasons why you choose to visit MICAM?

A: We have been trying to search for brands with perfect craftsmanship, and MICAM is actually one of the largest footwear expos that we are trying to look at because it gives us a lot of options for our department stores.

Q2: What makes a footwear brand stand out and catch your attention?

A: It’s mainly because of the craftsmanship and durability. In Indonesia, we are trying to find specific brands that can actually be worn on a daily basis, and MICAM offers us a lot of options for brands that we can bring into our Indonesian market.

Q3: What do you look for in a brand today?

A: Today we had meetings with a lot of brands in MICAM, especially Italian brands. We have a history of working with Italian footwear brands and believe they offer top-notch craftsmanship, quality, and durability that lasts for years.