Travelers Can Look Forward to Luxury and Unparalleled Hospitality in the Heart of AlUla's Cultural and Natural Splendor


Marriott International, Inc. has unveiled plans to introduce an Autograph Collection property in Saudi Arabia through an agreement with AlUla Development Company (UDC), a subsidiary of the Public Investment Fund (PIF). This exciting addition to the Autograph Collection is set to open its doors in 2025, situated in the heart of downtown AlUla.

AlUla, located in the northwest of Saudi Arabia, is a captivating travel destination known for its opportunities for adventure and exploration. The region boasts a diverse landscape, featuring a lush oasis valley, majestic sandstone mountains, historical dwellings, and ancient cultural heritage sites with a history dating back thousands of years.

Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International, expressed their enthusiasm for this collaboration, saying, "We are delighted to work with AlUla Development Company to bring Autograph Collection Hotels to an exciting destination for global travelers to discover in Saudi Arabia. Autograph Collection Hotels feature curated properties that celebrate individuality, and AlUla is an ideal fit with its unique sense of place and history. We look forward to bringing a distinct perspective on design and hospitality to this thriving area."

The Autograph Collection Hotel will occupy a central location in AlUla, adjacent to the AlUla Museum and opposite the AlUla Farmer's Market. The hotel's plans include offering 250 rooms and suites, as well as an array of recreational and entertainment amenities. Guests can expect to enjoy four dining venues, a spa, swimming pool, fitness center, business center, meeting facilities, and retail space.

Naif AlHamdan, Managing Director of AlUla Development Company, expressed his excitement about this partnership and its alignment with their mission to enhance the hospitality, tourism, and real estate offerings in AlUla. He stated, "AlUla Development Company is committed to building on AlUla’s extraordinary heritage, history, and natural beauty through sustainable development and will contribute to the economic diversification and tourism goals of the Kingdom, in line with PIF’s strategy and Vision 2030 – and this is just another step in that direction."

The Autograph Collection currently boasts a portfolio of over 290 hotels across 50 countries and territories globally. Each property within the collection reflects a unique vision, offering immersive experiences that leave a lasting impression.

This partnership between Marriott International and AlUla Development Company not only strengthens the presence of Autograph Collection but also contributes to the growing allure of AlUla as a top-tier travel destination. Travel enthusiasts can anticipate experiencing the epitome of luxury and hospitality at the forthcoming Autograph Collection Hotel in AlUla, further enhancing Saudi Arabia's hospitality landscape.

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