At a glance

• Founded: 1982, as an Indonesia–Italy collaboration
• Reopened: 3 October 2026, Level 2, Pacific Place Mall, South Jakarta
• Next milestone: 45th anniversary in 2027
• Already sold in: 5 other countries (Japan, South Korea, Singapore, Thailand, Malaysia)

Most brands rebrand in their first few years. Mario Minardi did it at 44.

On 3 October 2026, the footwear label reopened its flagship store at Pacific Place Mall in South Jakarta. The reopening comes with a new logo, a new Fall/Winter collection, and a new idea called “The Journey of Becoming.”

Mario Minardi is a premium leather shoe brand built from an Indonesia–Italy partnership in 1982. Its new flagship sits on Level 2 of Pacific Place Mall, Jakarta Selatan, and opened on 3 October 2026. It kicks off a run toward the brand’s 45th anniversary in 2027. The launch announcement did not share prices.

What is the New mario Minardi Flagship at Pacific Place?

Think of it less as a shoe shop and more as a place to hang out. The store has a warmer, more modern interior than before. The brand says it wants customers to talk, meet, and get to know the collection at a personal pace.

That is a real shift for a label best known for classic leather shoes. It is also a sign of who the brand wants to reach now: people who treat shopping as part of their day, not a chore.

What Does “The Journey of Becoming” Mean?

It is the brand’s new core idea, and the tagline is simple: becoming is not a destination, it is a journey. Mario Minardi wants to be there at each big step in a customer’s life, from the first job to a wedding to a personal win.

The company is applying the same idea to itself. President Director Handiman Ali of PT Mario Minardi Indonesia says the brand is on its own path of change.

“Today, we are on our own journey of becoming, honoring the heritage that shaped Mario Minardi while building a more modern, more relevant company.”  Handiman Ali, President Director, PT Mario Minardi Indonesia

What’s New in the Fall/Winter Collection?

The new collection launched on the same day as the store. It focuses on modern construction, with styles such as the half-moc, the double monk-strap, and the tyrolean.

These are classic men’s dress shoe shapes, so the update is about how they are built and presented, not about trends. The brand also redesigned its logo and visual identity to feel more current, while keeping its Indonesian roots and Italian craft standards.

Is Mario Minardi Going Global?

Yes, and here is the part worth sharing. A brand with an Italian-sounding name, made by Indonesian craftspeople, is heading to Italy’s biggest shoe stage. Mario Minardi will take part in MICAM Milano, one of the most respected international footwear fairs.

The brand says the move, along with new global partnerships, opens the door to more markets. It already sells in Japan, South Korea, Singapore, Thailand, and Malaysia. It is also known as a pioneer of Bespoke Services in Indonesia, meaning shoes made to order.

What Should You Do Next?

If you are in Jakarta, the flagship is open now with the full Fall/Winter range. Go for the store experience as much as the shoes. Watch the brand through 2027, when the 45th-anniversary plans and the Milan debut should become clearer.