Unilever Food Solutions (UFS) is set to make a significant impact at the Worldchefs Congress & Expo 2024, taking place on October 21 at Marina Bay Sands, Singapore. The renowned professional food service brand will introduce eight groundbreaking culinary trends that promise to shape the future of the culinary business.

During a dynamic one-hour session, UFS will provide attendees with an insightful look at how these emerging trends can help culinary businesses thrive in today’s competitive landscape. The session will highlight the release of the "Future Menus Top Global Trends" report for 2024, a comprehensive document that combines the latest global data with insights from esteemed chefs worldwide. This report aims to offer practical and actionable solutions for culinary entrepreneurs, from small startups to large enterprises.

Chef Gun Gun Handayana, Executive Chef of UFS Indonesia, expressed the importance of forward-thinking in culinary innovation. "In their quest to continually learn and innovate, chefs must look to the future," he stated. "Worldchefs Congress represents a unique opportunity for culinary professionals to explore new business possibilities and engage with the future of food. It’s vital for us to embrace the lessons of the past while taking steps toward creating a better future."

A Showcase of Innovation
The Worldchefs Congress & Expo is poised to be a melting pot of ideas, with UFS leading a session focused on culinary innovation. The company will showcase how the latest trends can not only enhance dining experiences but also provide businesses with a competitive edge.

UFS has invited chefs and culinary professionals to participate in this engaging exploration of future trends, emphasizing the importance of collaboration and shared learning in the culinary community. The session will feature a lineup of Executive Chefs from various regions, including Chef Gun Gun Handayana (Indonesia), Chef Eric Chua (Singapore, Vietnam, and Cambodia), Chef Kenneth Cacho (Philippines), and Chef Jiraroj "Pop" Navanukroh (Thailand).

Attendees will have the opportunity to experience firsthand the eight global culinary trends identified by industry experts, designed to redefine the culinary landscape. Highlights will include innovative ingredient combinations, strategies for minimizing food waste, modern interpretations of classic dishes, and the incorporation of local, sustainably sourced ingredients.

Exploring the Future of Culinary
UFS’s participation in the Worldchefs Congress & Expo 2024 underscores its commitment to supporting innovation within the culinary industry. With the hospitality sector continuously evolving, UFS aims to equip chefs with the tools and insights necessary to stay ahead of the curve.

To learn more about the eight culinary trends set to be unveiled at the event, culinary professionals are encouraged to download the Future Menus 2024 trend report from the UFS website here.

Join Unilever Food Solutions at the Worldchefs Congress & Expo 2024 and discover how to harness the power of culinary innovation to shape the future of food.