At a glance

• Launch date: June 13, 2026 (preview event held June 12 at Pondok Indah Mall 3, Jakarta)
• Development time: nearly one year
• Product categories:   scarves, bags, ready-to-wear, footwear, prayer sets, accessories
• City Tour: 3 additional cities, chosen by public vote, tracked daily on buttonscarves.com

Three Indonesian cities are about to win a Buttonscarves pop-up, and nobody at the company gets to pick which ones. The call sits with a public leaderboard, updated daily, that ranks cities by how much love they show one collection: Buttonscarves x Nagita Slavina.

Buttonscarves x Nagita Slavina is a fashion collaboration between Jakarta modest-wear label Buttonscarves and television personality and entrepreneur Nagita Slavina. It launched nationwide and online on June 13, 2026, a day after an invite-only preview at the Buttonscarves store in Pondok Indah Mall 3. The line spans six categories  scarves, bags, ready-to-wear, footwear, prayer sets, and accessories  with prices on the brand's site running from $37 (roughly Rp 660,000) for a printed voile scarf to $215 (roughly Rp 3.8 million) for a midi cardigan.

What Is the Buttonscarves x Nagita Slavina Collection ?

This isn't a small capsule, it's closer to a full closet. Buttonscarves calls it one of the most extensive launches in its history, and the catalog backs that up: square scarves, a slouchy Coco Bag in pebbled cow leather with light-gold hardware and a detachable charm, heels, phone cases, a capsule prayer robe, and a midi cardigan all carry the same dual signature.

That signature is a custom monogram fusing Buttonscarves' existing logo with design cues drawn from Nagita Slavina's personal style  the visual thread tying every piece together, whether it's a $37 scarf or a $200 handbag. It's also why the line works as a building block rather than a one-and-done purchase: a single scarf or charm in the monogram print can sit comfortably next to the rest of your existing wardrobe, then quietly grow into a fuller set as you add pieces.

How Much Does the Buttonscarves x Nagita Slavina Collection Cost?

Entry points sit around $37 to $43 for scarves and $60 for the prayer robe. Bags and outerwear run higher: the Coco Bag lists at $200, and the Nagita Midi Cardigan at $215. It's priced in line with Buttonscarves' existing range rather than as a luxury markup exclusive to the Nagita name  so a scarf is genuinely a low-commitment way to try the monogram before deciding whether a bag or cardigan earns a spot in the closet too.

"This collaboration has been such a special journey for me. We spent nearly a year bringing every detail to life, and seeing it finally launch feels incredibly rewarding."  Nagita Slavina

That nearly-a-year timeline is notable. It's longer than most celebrity tie-ins in Indonesian fashion, where turnaround from announcement to shelf is often a matter of weeks.

What Is the Buttonscarves x Nagita Slavina City Tour?

Here's the part that turns shopping into a game. After the Jakarta preview, Buttonscarves is taking the collection on the road  but the next three stops aren't fixed in advance. They're decided by customers, city by city, through a ranking system on the brand's website that tracks engagement with the collection in real time. Whichever cities show the strongest daily support win a tour stop.

It's a nice way to give the celebration a longer life beyond Jakarta  your city doesn't need a head office or a flagship store to get a moment with the collection, just enough people showing up for it online. CEO Linda Anggrea framed the partnership around that same idea of community, saying it brings together two identities that resonate strongly with women across generations, built on genuine connection rather than a one-off product drop.

The timing also lines up with a bigger shift. Indonesia was just ranked the world's number-one modest fashion market in the 2024/2025 State of the Global Islamic Economy report, ahead of Turkey and Malaysia  a title the country didn't hold a few years ago. A Jakarta-born brand running a leaderboard-driven national tour fits squarely into that moment.

For now, the full lineup is live on buttonscarves.com and in-app, with Buttonscarves' fan community  known to regulars as the BS Lady  already pushing their hometowns up the rankings. If yours is one of them, browsing the collection and adding a piece to cart is technically a vote too.