In the past month, the four-member group consisting of Jisoo, Jennie, Rose, and Lisa, known as BLACKPINK, has been the talk of the town in the K-Pop world. Their prominence reached new heights, especially after the announcement of the extension of their contracts with YG Entertainment, albeit not as individual contracts.

As reported by Soompi on Sunday (14/1/2024), The Korean Business Research Institute unveiled the rankings for the most popular brand reputation among K-Pop girl groups. The results of this brand reputation ranking were keenly contested by various girl groups, striving for the title of the most popular throughout January 2024.

The rankings were determined through the analysis of consumer participation, media coverage, interactions, and community indices of different girl groups. The data was collected from December 14, 2023, to January 14, 2024.

BLACKPINK successfully maintained its position at the top of the list this month with a brand reputation index of 4,675,078. High-ranking phrases in the keyword analysis for the group included "Jennie," "Red Carpet," and "Billboard." Terms related to their top ranking encompassed "appearance," "record," and "free." The positive-negative analysis for BLACKPINK also revealed an impressive 93.54% positive reaction score.

Meanwhile, NewJeans held onto its second position with a brand reputation index of 4,068,692. IVE also maintained its third position with a brand reputation index of 3,345,078 for the month of January.

TWICE rose to the fourth position with a brand reputation index of 2,551,545, marking a 1.56% increase in their score since December.

Lastly, LE SSERAFIM secured the fifth position in the top five for January with a brand reputation index of 2,410,596.

Here are the top 10 most popular K-Pop girl groups for January 2024:

1. BLACKPINK
2. NewJeans
3. IVE
4. TWICE
5. LE SSERAFIM
6. aespa
7. SNSD (Girls' Generation)
8. (G)I-DLE
9. Red Velvet
10. Babymonster