The number of coffee shops in Indonesia has grown significantly and become a profitable emerging business. It can be proven by the spread that the presence of coffee shops in Indonesia for the last three years are rising day by day. According to Toffin's research independently, Indonesia’s number of coffee shops reached more than 2.950 outlets by 2019. The number increased almost three times compared to 2016, which was only 1.000 outlets. The market value that it has generated is quite fantastic. It reaches 4.8 trillion rupiahs. 

The number of coffee shops could be higher because they count outlets that only exist in big cities, which means it's excluding modern and traditional coffee shops in other regions. Domestic coffee consumption is currently growing by 13.9 percent per year, exceeding world consumption of 8 percent. 6 out of 10 people voted they like all the hype coffee shops, such as Kopi Kenangan and so on, with 40 percent of respondents preferring to order take- away. 

According to data from Statista in 2019, six brands have the highest number of coffee shops in Indonesia. 

Janji Jiwa

These are the coffee shops that are counted as the most prominent outlets in Indonesia. Until 2019, the number of Janji Jiwa outlets will amount to 500 outlets spread throughout Indonesia. 

"Coffee from the heart" is their jargon that has succeeded in winning the hearts of millennials. Serving local coffee drinks with the right taste, they call their customers #temansejiwa. The most favorite menu is coffee milk ice, which are espresso, milk, and palm sugar. The price is quite affordable, starting from Rp15,000.00 until Rp30,000.00. 

Starbucks

Starbucks is already familiar to our ears. Before our local coffee shops, Starbuck had hundreds of outlets spread across Indonesia, mainly in big cities. Came from the United States, is classified as a high-class coffee brand. Although the price is relatively high compared to other brands, they still crowd the consumers. According to Statista 2019 surveys, Starbuck stores reached more than 421 outlets in Indonesia due to its franchise concept making it easier to find. 

Kopi Kulo

The third rank is Kopi Kulo. Like other coffee shops, Kopi Kulo presents a coffee-to-go concept and offers a franchise partnership system. According to Statista 2019, they have 345 outlets across Indonesia. Kulo has three variants of ice coffee milk, such as Es Kopi Kulo, Es Kopi Cheese, and Es Kopi Baileys. If you want to try non-coffee drinks, just try Ice Matcha and Cookies'n Cream. The best-seller is Avocatto, made from milk and avocado. Price around 15.000-27.000 rupiahs. 

J.CO Donuts & Coffee

The fourth rank is a local brand. Unlike other brands that provide a pure coffee menu, their main menus are donuts and yogurt. Nevertheless, coffee still became the most popular menu with a lot of fans. They have 273 outlets throughout Indonesia, spread in shopping centers across Indonesia. 

The first J.CO opened on June 26, 2005. In four months, the outlet started to make money and continued growing. In its eighth year, J.CO had 120 outlets in Indonesia, 12 in Malaysia and the Philippines, 4 in Singapore, and 2 in China. 

J.CO is the fastest growing donut and coffee chain in Indonesia, with 236 stores opened since 2005. They have successfully penetrated the local market in Indonesia against Krispy Kreme and Dunkin' Donuts to become one of the market leaders for donuts and coffee. In terms of international growth, they have been rapidly expanding their store chains throughout Southeast Asian countries such as Indonesia, Malaysia, Singapore, Philippines, and formerly Hong Kong, bringing the total store count to over 275 chains in 2017.

Dunkin Donuts

Bringing the same concept as J.CO Donuts & Coffee, Dunkin Donuts also provides their prime menu, which is donuts with various variants. Also known as Dunkin', it is an American multinational coffee and doughnut company and a quick-service restaurant. William Rosenberg founded it in Quincy, Massachusetts, in 1950. The chain was acquired by Baskin-Robbins's holding company Allied Domecq in 1990. Its acquisition of the Mister Donut chain and its conversion to Dunkin' Donuts facilitated the brand's growth in North America that year. Dunkin' and Baskin-Robbins eventually became subsidiaries of Dunkin' Brands, headquartered in Canton, Massachusetts, in 2004, until being purchased by Inspire Brands on December 15, 2020. The chain began rebranding as a "beverage-led company" and was renamed Dunkin' in January 2019.

Kopi Kenangan

The last position is Kopi Kenangan, which is my favorite coffee brand. Based on the latest news, they got funds from large global companies, such as Sequoia Capital. Thus making it easier for them to expand. Until now, they have 175 outlets across Indonesia and are predicted to grow bigger. For newcomer brands, I think their achievements are worth taking into account. Kopi Kenangan becomes an Indonesian brand that proves champions in the 2020-2021 world branding awards. Thus it is reasonable if they claim themselves as one of the fastest-growing grab-and-go coffee chains in Indonesia.