In recent months, electrolytes have surged in popularity, with everyone from triathletes to YouTube influencers praising their super-hydrating benefits. Brands are now prominently advertising electrolytes on everyday food packaging, catching the eye of consumers seeking enhanced hydration and wellness.

“Four hundred milligrams of electrolytes, my God!” exclaimed wrestler Logan Paul in a promotional video viewed over 8 million times on X. However, what he’s promoting is not just a dietary supplement but a new line of lunch products for children, developed alongside fellow YouTubers MrBeast and KSI.

The buzz isn’t just from social media personalities; the global demand for flavored and functional water was valued at $50.3 billion in 2022 and is projected to reach $112.6 billion by 2030. Companies like Liquid I.V. and W-Wellness are witnessing spikes in sales as consumers seek improved hydration and health. Liquid I.V. promises “faster hydration than water alone,” while W-Wellness reports a 40% increase in electrolyte sales over the past year.

But do we really need to worry about our electrolyte intake in our daily lives? Electrolytes, which include minerals like sodium, potassium, chloride, and magnesium, play crucial roles in bodily functions such as maintaining fluid levels and regulating nerve and muscle function. However, the necessity of supplementation largely depends on one’s lifestyle and activity levels.

“Electrolytes are essential for many functions in the body, including maintaining fluid levels, helping heart and nerve function, and regulating blood pressure,” explains Natalie Allen, a dietitian at Missouri State University. For most people, the primary sources of electrolyte loss are sweating and dehydration from illnesses like diarrhea. Those who lead active lives, especially endurance athletes, may benefit more from electrolyte supplementation.

“Long-term alcohol misuse and high caffeine intake can also lead to imbalances,” notes nutritional therapist Laura Southern. “Electrolytes can help rehydrate after a hangover, but they won’t mitigate the serious health risks associated with alcohol.” For gym-goers and those engaged in intense workouts, replenishing electrolytes can help maintain performance and recovery.

However, many people already consume sufficient electrolytes through a balanced diet. Foods like fruits, vegetables, dairy, and high-quality proteins typically provide enough of these essential minerals. “Maintaining a healthy diet can help most people meet their electrolyte needs,” states Jill Hussels, a Vermont-based dietitian.

Despite the marketing hype, it’s essential to approach electrolyte products with a discerning eye. Many commercially available options are high in sodium and sugar, which may not be necessary for most consumers. “If you’re already eating well, you probably don’t need extra electrolytes,” says Melanie Betz, a dietitian specializing in kidney health.

So why the sudden focus on electrolytes? Experts believe the increased awareness of hydration benefits, coupled with the ease of incorporating these products into daily routines, has fueled the trend. Joe Welstead, founder of the electrolyte retailer Oshun, likens the current surge to the protein craze of 2016, emphasizing that proper hydration can improve focus and decrease cravings.

In conclusion, while electrolytes can be beneficial, particularly for those engaging in vigorous exercise or experiencing dehydration, most people can maintain adequate levels through a balanced diet and proper hydration. The takeaway? If you’re already consuming a variety of healthy foods and staying hydrated, you may not need to worry about electrolyte supplements—unless you’re sweating heavily or feeling the afternoon slump. Just remember to check nutritional labels and be cautious of excessive sodium and sugar in electrolyte drinks.