Once considered an elite pastime, golf is now experiencing a surge in popularity among Millennials and Gen Z. No longer just a sport for older generations, golf has transformed into a social, stylish, and mentally stimulating activity that fits seamlessly into the modern young lifestyle.

Why Golf Appeals to the Younger Generation
The rise of golf among young people is fueled by a combination of health consciousness, social engagement, and the evolving perception of the sport. Unlike traditional high-intensity workouts, golf offers a balanced mix of physical activity, relaxation, and strategic thinking. Young professionals and entrepreneurs see golf as a way to network, unwind, and challenge themselves—all while maintaining a healthy, active lifestyle.

“Golf is no longer just about competition; it’s about community and self-improvement,” said Aqsa Aswar, a professional athlete and ambassador for Lacoste’s new golf collection. “It’s a game that teaches patience, precision, and persistence—skills that are valuable both on and off the course.”

Fashion and Function: The Role of Style in Golf’s Popularity
As golf gains traction among young players, fashion has become an integral part of the experience. Recognizing this trend, Golf House and Lacoste have launched an exclusive golf apparel collection designed specifically for the younger demographic. Featuring high-quality, breathable fabrics and modern, playful designs, the collection reflects the energy and individuality of today’s young golfers.

With fashion-forward golfers like Patricia Schuldtz embracing the sport, golf is no longer seen as a rigid, old-fashioned activity but rather as a lifestyle statement. “When you look good, you feel good—and that confidence translates into your game,” Patricia shared.

The Future of Golf: Accessibility and Inclusivity
Beyond style and health benefits, golf is becoming more accessible through initiatives like Golf House’s "Play Green" campaign. The movement encourages newcomers to try golf in a fun, pressure-free environment, dismantling the stereotype that the sport is exclusive. With more beginner-friendly programs and social media influencers promoting golf, the sport is poised to become a mainstream recreational activity for young Indonesians.

With its blend of strategy, social connection, and style, golf is no longer just a game—it’s a lifestyle that resonates with the next generation. As brands like Lacoste and Golf House continue to innovate, golf’s presence among young people is set to grow, shaping the sport into an essential part of modern youth culture.